PARSED CONTENT

The website annualreport2008.novonordisk.com states the following, "Novo Nordisks Annual report 2008 accounts for the companys performance during the year- with financial and non-financial information and data in one inclusive report." I analyzed that the website also stated " This online site supplements the audited." They also stated " And assured Annual Report 2008. By providing additional background, context and data. Browse the four sections highlighted in the top bar to find the topics of most relevance to you. View, download or order the Annual Report 2008 here." The meta header had Sustainability in short as the first search term. This keyword was followed by environmental responsibility, social responsibility, and economic viability which isn't as urgent as Sustainability in short. The other words they used was quality of life. triple bottom line is also included but might not be understood by web engines.